Social Media
100 years, one year of celebration
Stanford Graduate School of Business spent a full year celebrating its centennial with its global, online community on social media.
The Campaign
During our Centennial year, we created integrated campaigns that turned every moment into a celebration — from campus decor to coffee art.
1 year
>250 posts
Cross-channel
Integrated campaign across custom microsite, YouTube, LinkedIn, Instagram, Facebook, X, and Threads
Multi-format
Long-form text, long-form video, long-form audio, short-form video, multimedia carousels, and quizzes
Multi-phase
Driving engagement all year long to drive awareness, attend events, engage with content, and share UGC
The Results
We focused on engaging our community of over 35,000 GSB stakeholders — but our reach and impact extended far beyond.
2.79M impressions
Driven by 2.64M organic impressions
>1.53M
users reached
Not including a comparable metric for X
>132k interactions
Reactions, comments, shares, saves, and clicks
10.3k
sessions
Resulting in online and in-person engagement
Centennial Takeover
Pioneers of Stanford GSB
Reflections and Predictions
Centennial Vibes ✨
Then and Now
A Year of Celebrations
Centennial on Campus
Centennial Trivia
Feature Films
Amplifying Stories
Driving Engagement
Photo Mosaic
We also invited alumni, staff, faculty, and students to contribute to a living tribute to the people, places, moments, and milestones that remind us of the impact we made together in our first 100 years.
Explore More
Browse the year-long campaign featuring user-generated content from stakeholders sharing how they’re celebrating. #gsb100